The investigation targeted Merzigo Holding Inc. and Yek Teknoloji Pazarlama Inc., both of which provide content management services on digital video sharing platforms. It was launched to determine whether their conduct violated Article 4054 of the Law on the Protection of Competition, specifically regarding abuse of dominant market position.

During the inquiry, authorities closely examined the companies’ contracts with content creators and rights holders, as well as their competitive practices in the market.

After evaluating the commitments submitted by the firms, the Competition Board concluded that the proposed remedies were proportionate, feasible, and capable of effectively addressing the identified competition concerns. As a result, the commitments were approved and the investigation was formally closed.

Key Changes under the Accepted Commitments

Under the terms of the accepted commitments:

• Exclusivity clauses in content management contracts with rights holders will be removed.

• A 40% cap will be placed on the number of content elements that either party can manage.

• Contracts longer than three years will be limited to a maximum duration of three years.

• Minimum guarantee payments and similar guarantees will be discontinued.

The Competition Board noted that the commitment procedure allows companies under investigation to present corrective proposals that address competitive concerns, and that closing the case on the basis of accepted commitments is consistent with this framework.